Who do they think we are? Addressing library identity perception in the academy

Research into Practice
Outreach & Instruction Librarian
California Maritime Academy
Annis Lee Adams
E-Resources & Reference Librarian
Golden Gate University


Do you know what people think of your library? Or of you? The library’s evolving role on campus generates debate within the library literature and beyond. Librarians conduct numerous satisfaction surveys, talk about re-conceptualizing the library, and try to rebrand by changing the titles of our jobs, our professional associations, and even our industry. Libraries and librarians have been been consistently focused on public perception because our stakeholders’ opinions are essential to our very existence. Input from outside our insular community can help librarians rethink where the library fits in today’s modern world. To that end, the presenters analyzed comments from a sampling of library-related articles from two U.S. higher education publications: The Chronicle of Higher Education and Inside Higher Ed. This results of this analysis can empower librarians to lead discussions on their campuses and demonstrate the library’s value to our parent institutions. The implications for these themes cover such topics as: funding; outreach and collaboration with faculty and administrators; and library services to students, faculty and staff. Discussion will also revolve around next steps to lead fruitful conversations with our faculty and administrators, and to strengthen our messaging to shape external perceptions.



Presentation Materials


Date and time: 
Sun, 04/06/2014 - 12:15pm - 1:30pm


Morgan Hill [LL]