An intentional conversation: Electronic resources and your library patrons

Invited Papers
Serials & Electronic Resources Librarian
William H. Hannon Library, Loyola Marymount University


In order to provide the most appropriate library resources to our patrons we need to actively connect with them as people first to learn what their information needs and barriers may be. Developing a systematic approach to seeking out and responding to feedback can provide us with the information we need to acquire eventually well-used resources. A library in which this kind of intentional communication style is prevalent can be called a “marketing-aware” organization. In this presentation we will discuss all the components of a marketing cycle for electronic resources, with a special focus on the patron. We’ll discuss how to build a marketing team, ways of knowing your patrons, and hear real-world examples of recent projects that were designed to learn about a user group.



BIO: Kennedy's area of research is focused on marketing electronic resources from the library to the academic community. Her most recent publications include the co-authored book, Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual, and “Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications,” in the Open Access journal Collaborative Librarianship. Kennedy is a member of the American Library Association and the Library Society of the World. She blogs at and specializes in creating taste experiments in her kitchen. Friends and family (both virtual and in person) attest to her awesome-ness and insist on its mention here.

Presentation Materials


Date and time: 
Sun, 04/06/2014 - 11:00am - 12:00pm


Hayes Ballroom